#!/usr/bin/perl -w # # Copyright 2019, Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # http://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example imports offline conversion values for specific clicks to your account. # To get Google Click ID for a click, use the "click_view" resource: # https://developers.google.com/google-ads/api/fields/latest/click_view. # To set up a conversion action, run the add_conversion_action.pl example. use strict; use warnings; use utf8; use FindBin qw($Bin); use lib "$Bin/../../lib"; use Google::Ads::GoogleAds::Client; use Google::Ads::GoogleAds::Utils::GoogleAdsHelper; use Google::Ads::GoogleAds::V26::Common::Consent; use Google::Ads::GoogleAds::V26::Services::ConversionUploadService::ClickConversion; use Google::Ads::GoogleAds::V26::Services::ConversionUploadService::CustomVariable; use Google::Ads::GoogleAds::V26::Utils::ResourceNames; use Getopt::Long qw(:config auto_help); use Pod::Usage; use Cwd qw(abs_path); # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. my $customer_id = "INSERT_CUSTOMER_ID_HERE"; my $conversion_action_id = "INSERT_CONVERSION_ACTION_ID_HERE"; # Set exactly one of gclid, gbraid, or wbraid. my $gclid = "INSERT_GCLID_HERE"; my $gbraid = undef; my $wbraid = undef; my $conversion_date_time = "INSERT_CONVERSION_DATE_TIME_HERE"; my $conversion_value = "INSERT_CONVERSION_VALUE_HERE"; # Optional: Specify the conversion custom variable ID and value you want to # associate with the click conversion upload. my $conversion_custom_variable_id = undef; my $conversion_custom_variable_value = undef; # Optional: Specify the unique order ID for the click conversion. my $order_id = undef; # Optional: Specify the ad user data consent for the click. my $ad_user_data_consent = undef; # [START upload_offline_conversion] sub upload_offline_conversion { my ( $api_client, $customer_id, $conversion_action_id, $gclid, $gbraid, $wbraid, $conversion_date_time, $conversion_value, $conversion_custom_variable_id, $conversion_custom_variable_value, $order_id, $ad_user_data_consent ) = @_; # Verify that exactly one of gclid, gbraid, and wbraid is specified, as required. # See https://developers.google.com/google-ads/api/docs/conversions/upload-clicks for details. my $number_of_ids_specified = grep { defined $_ } ($gclid, $gbraid, $wbraid); if ($number_of_ids_specified != 1) { die sprintf "Exactly 1 of gclid, gbraid, or wbraid is required, " . "but %d ID values were provided.\n", $number_of_ids_specified; } # Create a click conversion by specifying currency as USD. my $click_conversion = Google::Ads::GoogleAds::V26::Services::ConversionUploadService::ClickConversion ->new({ conversionAction => Google::Ads::GoogleAds::V26::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id ), conversionDateTime => $conversion_date_time, conversionValue => $conversion_value, currencyCode => "USD" }); # Set the single specified ID field. if (defined $gclid) { $click_conversion->{gclid} = $gclid; } elsif (defined $gbraid) { $click_conversion->{gbraid} = $gbraid; } else { $click_conversion->{wbraid} = $wbraid; } if ($conversion_custom_variable_id && $conversion_custom_variable_value) { $click_conversion->{customVariables} = [ Google::Ads::GoogleAds::V26::Services::ConversionUploadService::CustomVariable ->new({ conversionCustomVariable => Google::Ads::GoogleAds::V26::Utils::ResourceNames::conversion_custom_variable( $customer_id, $conversion_custom_variable_id ), value => $conversion_custom_variable_value })]; } if (defined $order_id) { # Set the order ID (unique transaction ID), if provided. $click_conversion->{orderId} = $order_id; } # Set the consent information, if provided. if ($ad_user_data_consent) { # Specify whether user consent was obtained for the data you are uploading. # See https://www.google.com/about/company/user-consent-policy for details. $click_conversion->{consent} = Google::Ads::GoogleAds::V26::Common::Consent->new({ adUserData => $ad_user_data_consent }); } # Issue a request to upload the click conversion. Partial failure should # always be set to true. # # NOTE: This request contains a single conversion as a demonstration. # However, if you have multiple conversions to upload, it's best to # upload multiple conversions per request instead of sending a separate # request per conversion. See the following for per-request limits: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service my $upload_click_conversions_response = $api_client->ConversionUploadService()->upload_click_conversions({ customerId => $customer_id, conversions => [$click_conversion], partialFailure => "true" }); # Print any partial errors returned. if ($upload_click_conversions_response->{partialFailureError}) { printf "Partial error encountered: '%s'.\n", $upload_click_conversions_response->{partialFailureError}{message}; } # Print the result if valid. my $uploaded_click_conversion = $upload_click_conversions_response->{results}[0]; if (%$uploaded_click_conversion) { printf "Uploaded conversion that occurred at '%s' from Google Click ID '%s' " . "to the conversion action with resource name '%s'.\n", $uploaded_click_conversion->{conversionDateTime}, $uploaded_click_conversion->{gclid}, $uploaded_click_conversion->{conversionAction}; } return 1; } # [END upload_offline_conversion] # Don't run the example if the file is being included. if (abs_path($0) ne abs_path(__FILE__)) { return 1; } # Get Google Ads Client, credentials will be read from ~/googleads.properties. my $api_client = Google::Ads::GoogleAds::Client->new(); # By default examples are set to die on any server returned fault. $api_client->set_die_on_faults(1); # Parameters passed on the command line will override any parameters set in code. GetOptions( "customer_id=s" => \$customer_id, "conversion_action_id=i" => \$conversion_action_id, "gclid=s" => \$gclid, "gbraid=s" => \$gbraid, "wbraid=s" => \$wbraid, "conversion_date_time=s" => \$conversion_date_time, "conversion_value=f" => \$conversion_value, "conversion_custom_variable_id=s" => \$conversion_custom_variable_id, "conversion_custom_variable_value=s" => \$conversion_custom_variable_value, "order_id=s" => \$order_id, "ad_user_data_consent=s" => \$ad_user_data_consent ); # Print the help message if the parameters are not initialized in the code nor # in the command line. pod2usage(2) if not check_params( $customer_id, $conversion_action_id, $conversion_date_time, $conversion_value ); # Call the example. upload_offline_conversion( $api_client, $customer_id =~ s/-//gr, $conversion_action_id, $gclid, $gbraid, $wbraid, $conversion_date_time, $conversion_value, $conversion_custom_variable_id, $conversion_custom_variable_value, $order_id, $ad_user_data_consent ); =pod =head1 NAME upload_offline_conversion =head1 DESCRIPTION This example imports offline conversion values for specific clicks to your account. To get Google Click ID for a click, use the "click_view" resource: https://developers.google.com/google-ads/api/fields/latest/click_view. To set up a conversion action, run the add_conversion_action.pl example. =head1 SYNOPSIS upload_offline_conversion.pl [options] -help Show the help message. -customer_id The Google Ads customer ID. -conversion_action_id The ID of the conversion action to upload to. -gclid [optional] The GCLID for the conversion. If setting this value, do not set -gbraid or -wbraid. -gbraid [optional] The GBRAID for the iOS app conversion. If setting this value, do not set -gclid or -wbraid. -wbraid [optional] The WBRAID for the iOS web conversion. If setting this value, do not set -gclid or -gbraid. -conversion_date_time The date and time of the conversion (should be after the click time). The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", e.g. "2019-01-01 12:32:45-08:00". -conversion_value The value of the conversion. -conversion_custom_variable_id [optional] The ID of the conversion custom variable to associate with the upload. -conversion_custom_variable_value [optional] The value of the conversion custom variable to associate with the upload. -order_id [optional] The unique ID (transaction ID) of the conversion. -ad_user_data_consent [optional] The ad user data consent for the click. =cut