#!/usr/bin/perl -w # # Copyright 2020, Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # http://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # Creates a rule-based user list defined by a combination of rules for users who # have visited two different pages of a website. use strict; use warnings; use utf8; use FindBin qw($Bin); use lib "$Bin/../../lib"; use Google::Ads::GoogleAds::Client; use Google::Ads::GoogleAds::Utils::GoogleAdsHelper; use Google::Ads::GoogleAds::V26::Resources::UserList; use Google::Ads::GoogleAds::V26::Common::UserListRuleItemInfo; use Google::Ads::GoogleAds::V26::Common::UserListStringRuleItemInfo; use Google::Ads::GoogleAds::V26::Common::UserListRuleInfo; use Google::Ads::GoogleAds::V26::Common::UserListRuleItemGroupInfo; use Google::Ads::GoogleAds::V26::Common::FlexibleRuleUserListInfo; use Google::Ads::GoogleAds::V26::Common::FlexibleRuleOperandInfo; use Google::Ads::GoogleAds::V26::Common::RuleBasedUserListInfo; use Google::Ads::GoogleAds::V26::Enums::UserListFlexibleRuleOperatorEnum qw(AND); use Google::Ads::GoogleAds::V26::Enums::UserListStringRuleItemOperatorEnum qw(EQUALS); use Google::Ads::GoogleAds::V26::Enums::UserListPrepopulationStatusEnum qw(REQUESTED); use Google::Ads::GoogleAds::V26::Enums::UserListMembershipStatusEnum qw(OPEN); use Google::Ads::GoogleAds::V26::Services::UserListService::UserListOperation; use Getopt::Long qw(:config auto_help); use Pod::Usage; use Cwd qw(abs_path); use Data::Uniqid qw(uniqid); use constant URL_STRING => "url__"; # [START add_combined_rule_user_list] sub add_combined_rule_user_list { my ($api_client, $customer_id) = @_; # Create a UserListRuleInfo object containing the first rule. my $user_visited_site1_rule_info = create_user_list_rule_info_from_url("http://example.com/example1"); # Create a UserListRuleInfo object containing the second rule. my $user_visited_site2_rule_info = create_user_list_rule_info_from_url("http://example.com/example2"); # Create a UserListRuleInfo object containing the third rule. my $user_visited_site3_rule_info = create_user_list_rule_info_from_url("http://example.com/example3"); # Create the user list "Visitors of page 1 AND page 2, but not page 3". # To create the user list "Visitors of page 1 *OR* page 2, but not page 3", # change the UserListFlexibleRuleOperator from AND to OR. my $flexible_rule_user_list_info = Google::Ads::GoogleAds::V26::Common::FlexibleRuleUserListInfo->new({ inclusiveRuleOperator => AND, # Inclusive operands are joined together with the specified inclusiveRuleOperator. # This represents the set of users that should be included in the user list. inclusiveOperands => [ Google::Ads::GoogleAds::V26::Common::FlexibleRuleOperandInfo->new({ rule => $user_visited_site1_rule_info, # Optionally add a lookback window for this rule, in days. lookbackWindowDays => 7 } ), Google::Ads::GoogleAds::V26::Common::FlexibleRuleOperandInfo->new({ rule => $user_visited_site2_rule_info, # Optionally add a lookback window for this rule, in days. lookbackWindowDays => 7 }) ], # Exclusive operands are joined together with OR. # This represents the set of users to be excluded from the user list. exclusiveOperands => [ Google::Ads::GoogleAds::V26::Common::FlexibleRuleOperandInfo->new({ rule => $user_visited_site3_rule_info }) ], }); # Define a representation of a user list that is generated by a rule. my $rule_based_user_list_info = Google::Ads::GoogleAds::V26::Common::RuleBasedUserListInfo->new({ # Optional: To include past users in the user list, set the prepopulationStatus # to REQUESTED. prepopulationStatus => REQUESTED, flexibleRuleUserList => $flexible_rule_user_list_info }); # Create a user list. my $user_list = Google::Ads::GoogleAds::V26::Resources::UserList->new({ name => "Flexible rule user list for example.com #" . uniqid(), description => "Visitors of both http://example.com/example1 AND " . "http://example.com/example2 but NOT http://example.com/example3", membershipStatus => OPEN, ruleBasedUserList => $rule_based_user_list_info }); # Create the operation. my $user_list_operation = Google::Ads::GoogleAds::V26::Services::UserListService::UserListOperation-> new({ create => $user_list }); # Issue a mutate request to add the user list and print some information. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); printf "Created user list with resource name '%s'.\n", $user_lists_response->{results}[0]{resourceName}; return 1; } # [END add_combined_rule_user_list] # Create a UserListRuleInfo object containing a rule targeting any user # that visited the provided URL. sub create_user_list_rule_info_from_url { my ($url_string) = @_; # Create a rule targeting any user that visited a URL that equals # the given url_string. my $user_visited_site_rule = Google::Ads::GoogleAds::V26::Common::UserListRuleItemInfo->new({ # Use a built-in parameter to create a domain URL rule. name => URL_STRING, stringRuleItem => Google::Ads::GoogleAds::V26::Common::UserListStringRuleItemInfo->new({ operator => EQUALS, value => $url_string })}); # Return a UserListRuleInfo object containing the rule. return Google::Ads::GoogleAds::V26::Common::UserListRuleInfo->new({ ruleItemGroups => Google::Ads::GoogleAds::V26::Common::UserListRuleItemGroupInfo->new({ ruleItems => [$user_visited_site_rule]})}); } # Don't run the example if the file is being included. if (abs_path($0) ne abs_path(__FILE__)) { return 1; } # Get Google Ads Client, credentials will be read from ~/googleads.properties. my $api_client = Google::Ads::GoogleAds::Client->new(); # By default examples are set to die on any server returned fault. $api_client->set_die_on_faults(1); my $customer_id = undef; # Parameters passed on the command line will override any parameters set in code. GetOptions("customer_id=s" => \$customer_id); # Print the help message if the parameters are not initialized in the code nor # in the command line. pod2usage(2) if not check_params($customer_id); # Call the example. add_combined_rule_user_list($api_client, $customer_id =~ s/-//gr); =pod =head1 NAME add_combined_rule_user_list =head1 DESCRIPTION Creates a rule-based user list defined by a combination of rules for users who have visited two different pages of a website. =head1 SYNOPSIS add_combined_rule_user_list.pl [options] -help Show the help message. -customer_id The Google Ads customer ID. =cut